StringlineQuoting and scheduling for fence contractors

Investor update No. 8 · sent December 3, 2026
For Stringline's seed investors. Please don't forward.

Investor update

November 2026

Recurring revenue grew 6.2% to $41,300 a month, and nine contractors signed up. The bad news: Kestrel Ridge Fence, our largest customer, is leaving at the end of January and takes $1,900 a month with it.

Recurring revenue: $41,300; a month, +6.2% on October
Paying contractors: 118; +6: nine new, three lost
Cash: $1,612,000; −$106,000 in the month
Runway: 15 months; to February 2028

Numbers

	November	October	Change
Recurring revenue	$41,300	$38,900	+6.2%
Paying contractors	118	112	+6
New contractors	9	11	−2
Contractors lost	3	2	+1
Quotes sent	6,240	7,410	−15.8%
Net burn	$106,000	$112,000	−$6,000
Cash at month end	$1,612,000	$1,718,000	−$106,000

How revenue moved. October's $38,900, plus $3,150 from nine new contractors, plus $450 in upgrades, minus $1,200 from the three who left, makes $41,300.

Quotes sent through Stringline is how much contractors use the product. It follows the fencing season, which is ending in the North.

Recurring revenue a month, and growth on the month before

$27.4kJun

$30.6kJul+11.7%

$33.8kAug+10.5%

$36.3kSep+7.4%

$38.9kOct+7.2%

$41.3kNov+6.2%

Cash and runway

$1,612,000 in the bank on November 30.

In the bank on November 1: $1,718,000
Collected from customers: +$43,000
Spent: −$149,000
In the bank on November 30: $1,612,000

Of the $149,000 we spent, $112,000 was pay for the nine of us, $14,000 was ads and one trade show, and $23,000 was everything else.

Net burn was $106,000. At that rate the cash lasts 15 months, to February 2028. Two hires are planned, an engineer in January and an account executive in March, and they take burn to about $130,000 a month. If revenue stopped growing today, that plan would run out in December 2027.

What went well

Supplier pricing shipped on November 9. Lumber and hardware prices from two regional suppliers now update inside quotes on their own. 64 of our 118 contractors switched it on within three weeks.
More trials became customers. Nine of November's 31 trials were paying by month end, which is 29%. October's figure was 11 of 50, or 22%. The difference is a setup call within 48 hours of every sign-up.
Our first distributor partner. Sawmill Flats Supply sells fence materials to about 400 contractors in Ohio and Indiana, and will put Stringline in its March mailer. Thank you, Cormac, for the introduction.

What didn't

Kestrel Ridge Fence is leaving. They are our largest customer: $1,900 a month, 4.6% of recurring revenue. A regional group bought them in November and is moving every branch to its own system by January 31. The people we work with didn't make the decision and can't reverse it. From February, revenue starts $1,900 lower. The wider lesson is that our five largest accounts are 14% of revenue, and all five are the kind of company that gets bought.
Nine new contractors against a plan of 14. Crews in the North stopped quoting in mid-November, about four weeks earlier than we planned for. Trials fell from 50 to 31.

December

Ship crew scheduling on Android by December 18. It was due in November. Six contractors are using the beta now.
Sell where fences go up all winter. We start outbound in Texas, Georgia and Florida, with a goal of 20 trials from those three states this month.
Offer an annual plan. Pay for ten months, get twelve. The goal is 15 contractors on it by January 31, which would bring in about $52,500 up front.

Three asks

Fence or deck contractors in Texas, Georgia or Florida with three or more crews. If you know an owner, one email introducing us is all we need. Three names would do more than thirty.
A contract Android engineer for January and February. About 25 hours a week, and someone who has shipped an app that works without a signal.
An hour with someone who has run a contractor program at a building-materials distributor. We'd like their advice before the Sawmill Flats mailer goes out in March.

Reply to the email this link came in, or call me. The next update will reach you in the week of January 4.
Solveig Haugen, co-founder and CEO